We all know that animal production is a complicated business. Each day is filled with thousands of variables that affect production outputs, from feed margins to animal productivity. The sheer amount of data that must be collected, reported and analyzed can be overwhelming. Equipment embedded with chips and sensors that share data over the “Internet of Things” (IoT) is the next phase in agribusiness innovation. The industry could see benefits in several areas, including improvements in the efficiency of real-time data collection, security, analysis and reporting.